Personality Marketing: Your Pet As A Secret Weapon
I known that technically an animal is not media but nevertheless when used corrrectly they are still a potential marketing channel.
It is a known fact that complete strangers will talk to each other if both are out walking the dog. Without the dog they completely ignore each other.
This behavioral thinking can be applied to your marketing. Your pet can have a dramatic affect on your marketing fortunes. If you have a cat, a dog, a mouse or a lonely goldfish there is a probably a story there somewhere and a way of using it to capture the attention of your customers.
Your first thought is that it’s all a bit amateur and unprofessional. Well, that will depend on how you approach it. And so what if it is? Your objective is to use your pet to add some vigour to your marketing. So, at times that may mean stepping out of your comfort zone.
Business Finance: Swim with the Fishes
Last month I was working on a project and discussing a small challenge with a contractor friend in Florida. He told me to send him the file because he knew someone in Peru who could sort out the problem. So in a matter of hours my file leapt from Cheltenham to Florida to Peru and back again. Puzzle solved.
Hidden Wealth: Marketing PURLs
Everyone wants to try and shorten the sales cycle because often the longer the process takes the less likely your prospect is to buy from you. A Personal URL (a.k.a. PURL) is a smart way of reducing this as it uses both off-line and on-line marketing media to its full advantage.
What is a PURL?
It’s simply a Personalised web-site (URL) that is customised to the person visiting the web page.
It is often used to further increase results with Direct Mail campaigns. So, on the direct mail piece, there is a web-site listed that encourages you to log on to the PURL. For example: joepelissier.realmarketingresults.co.uk
Why Social Media Is For Business Owners
The other day I came across the clearest explanation ever about social media and how to use it to grow your business. A lot of business are exploring this area and trying to work out how to make money from using it. Some have jumped onto the bandwagon because they feel they should, others are just stumbling in the dark. Only a select few really understand its power and potential