Ways Of Driving Traffic To Your Site - Part 1 (Video)
Everyone has a website - but do you get enough visitors to yours? Probably not. But that’s only because you are not doing enough to drive as much traffic as possible towards it. You need to exploit a number of online marketing channels that will help to send customers in your direction.
This short video is part of a lecture I gave at the London School of Economics - this section looks at how to use Google and Pay Per Click so that, instead of throwing money down the drain, you get the results you are after.
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Ways Of Driving Traffic To Your Site - Part 2 (Video)
This short video is the second part of a lecture I gave at the London School of Economics - this section looks at how to use Search Engine Optimisation (SEO), Article Directories, Social Media, YouTube and Linking as effective ways of driving web traffic to your site.
Mental Fortitude: How To Reach Your Everest
Sir Ranulph Fiennes is the oldest Briton to have climbed Everest. He succeeded in May 2009 at the age of 65 and at his third attempt. The first had failed due to a heart attack he had near the summit and the second due to extreme exhaustion.
The fact that he had had heart-by-pass surgery in 2003 appears incidental. Except that within three months of the operation he completed seven marathons on seven continents in seven days.



