Direct Response Marketing: 5 Statistical Reasons Why
Nearly every business I come across believes online marketing is ‘THE WAY’ to increase sales; that all they have to do is ‘crack the code’ and money will instantly pour in. They forget that digital marketing is just one piece of media, just one of many ways to compel a customer to do business with you.
People who fall prey to the pressures of internet marketing and social media have forgotten – or have never known - the power of ‘old’ media ie direct response mailings delivered via an old fashioned post-box. Even if you aren’t struggling with Pay per Click, SEO and FaceBook, here are 5 statistics* that should convince you to reconsider the sales power behind a powerful piece of direct response copy.
How To Tweet Profitably
Consider these statistics for a moment.
Google took 10 years to get to 50 million daily users. Facebook took only 19 months. In December 2008, Twitter had a mere 2 million tweeters but by March this year it had grown to 5 million. They estimate that, by Christmas, they too will hit 50 million.
Social media platforms clearly have a profound influence on the way we communicate. Twitter, because it is so easy to use, has swiftly captured our attention… But do you use it properly as a business marketing tool?
The Mistakes Most Tweeters Make
Here’s the mistake that most small businesses make. They set-up an account in their business name and, from day one, they point followers in the direction of the stuff they sell. ‘So what?’ you may be thinking, ‘isn’t that what they’re supposed to do?’ Well, no, it isn’t…
Theatre of the Mind: Your Automatic Success Mechanism
In 1950 Florence Chadwick was the first woman to swim the English Channel and soon began to make a habit of attempting difficult sea crossings. In 1952, she attempted to swim from Catalina Island to the California coastline – a 26-mile stretch.
A thick fog set in and Florence told her mother, who was in one of the boats, that she didn’t think she could make it. An hour later, just one mile from the shore, she gave up - because it was too foggy to see. Afterwards, she said to the reporters, ‘I’m not offering excuses, but I think I would have been able to make it, if I had been able to see my goal’.
Two months later, she tried again. This time, despite a similar fog, Florence made it. She said her success was because she kept a vivid mental image of the shoreline in her mind while she swam.
Evidence suggests that this type of thinking is one of the most universal and relied-upon psychological tools of success. You hear about lots of top sportsmen, adventurers and entrepreneurs using it… but, do YOU?
The Hidden Wealth In Regular Communication
Most of the time you keep your customers in the dark. You only talk to them when you have something you want them to buy. This, by its very nature, makes communication irregular and awkward.
Far better business results are achieved if you can develop a habit of communicating with customers and prospects on a more regular basis - even if you don’t have anything to sell.
In this tutorial, Joe outlines how to avoid a return to the dark ages. He gives you 6 good reasons for communicating on a regular basis and the hidden wealth that can appear as a result.
The Results Triangle: Market, Message, Media
Whatever your business, you need a marketing system. One that you can rely on and which you can implement regularly and consistently. All successful businesses have one and the one that most successful marketers use is based on an alarmingly simple concept. It is the Results Triangle and it consists of three elements: Market, Message and Media.
The marketing consultant called Dan Kennedy developed it and you can apply it to any type of business; both online and offline.