Personal Branding: You Are The Expert
Meet Lauren Luke. Age 27.
In 2007 Lauren was an unemployed single mother with a passion for make-up. So she started to produce short eye make-up tutorials teaching other young women how create an Amy Winehouse or Leona Lewis look. On 22 July, Lauren published her first eye make-up tutorial on YouTube. It was amateur and basic - they still are - but it worked. In a matter of months thousands of young women were following her advice and today Lauren is the 2nd most popular UK user on YouTube - some of her tutorials have up to 1 million viewings.
Lauren is the last person you would have expected to have jumped to the top of the cosmetics beauty product queue. But in just two years she has done just that. In this tutorial I talk about the mindset behind what has happened to her, the role that social media plays and why her website is so effective.
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Google Essentials: How to set up your campaign
Joe talks about the essentials of using Google Adwords based on the results of one campaign that converts between 25 - 33%.
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Ways Of Driving Traffic To Your Site - Part 1 (Video)
Everyone has a website - but do you get enough visitors to yours? Probably not. But that’s only because you are not doing enough to drive as much traffic as possible towards it. You need to exploit a number of online marketing channels that will help to send customers in your direction.
This short video is part of a lecture I gave at the London School of Economics - this section looks at how to use Google and Pay Per Click so that, instead of throwing money down the drain, you get the results you are after.
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Ways Of Driving Traffic To Your Site - Part 2 (Video)
This short video is the second part of a lecture I gave at the London School of Economics - this section looks at how to use Search Engine Optimisation (SEO), Article Directories, Social Media, YouTube and Linking as effective ways of driving web traffic to your site.
Lessons To Learn From Hot Dog Marketing (Video)
Sometimes it pays to look at how completely unrelated businesses market what they do. As this short video clip shows, there is a lot you can learn from the way this site markets training courses for would-be Hot Dog Cart sellers.
How To Manage A Web Agency
Whatever you do, at some point you will be looking for a ‘good web-design’ agency or designer. For a long time, I’ve thought that this is a misleading term to describe what these companies do in relation to what a client needs.
Generally, you require a web-design agency to help you to:
Why A Webpage Is More Powerful Than A Website
You probably think of your website as the place that most accurately reflects what you do. It’s somewhere for visitors to check you out to see if what you do is right for them. It has a beginning, a middle and an end and you think of it as a large, significant entity.
Hidden Wealth: Marketing PURLs
Everyone wants to try and shorten the sales cycle because often the longer the process takes the less likely your prospect is to buy from you. A Personal URL (a.k.a. PURL) is a smart way of reducing this as it uses both off-line and on-line marketing media to its full advantage.
What is a PURL?
It’s simply a Personalised web-site (URL) that is customised to the person visiting the web page.
It is often used to further increase results with Direct Mail campaigns. So, on the direct mail piece, there is a web-site listed that encourages you to log on to the PURL. For example: joepelissier.realmarketingresults.co.uk