Why Brand Advertising Doesn’t Work
In the 1980s I worked in the advertising industry and, in particular, on some of the famous TV commercials for British Rail. I have first hand experience of what brand advertising is all about and why, as a small business owner, this type of advertising is not for you.
It is costly, time consuming and, above all, not very measurable. That’s not to say that all brand advertising doesn’t work. If you have the time and resources to approach it the correct way, it may catapult you into the stratosphere. But the chances are you are not in that league? But that doesn’t matter - there are other profitable ways for you to advertise what you do.
Direct Response Marketing: 5 Statistical Reasons Why
Nearly every business I come across believes online marketing is ‘THE WAY’ to increase sales; that all they have to do is ‘crack the code’ and money will instantly pour in. They forget that digital marketing is just one piece of media, just one of many ways to compel a customer to do business with you.
People who fall prey to the pressures of internet marketing and social media have forgotten – or have never known - the power of ‘old’ media ie direct response mailings delivered via an old fashioned post-box. Even if you aren’t struggling with Pay per Click, SEO and FaceBook, here are 5 statistics* that should convince you to reconsider the sales power behind a powerful piece of direct response copy.
21 Different Marketing Media Channels To Explore
Most businesses use far too little media to attract the attention of their customers and to retain them. Your customers are subject to up to 4,000 different sales and marketing messages every day, so it makes sense to know as many ways as possible to cut through the clutter.
Podcasting As A Marketing Tool
Whatever your experience, there is significant evidence that a growing number of companies are using podcasting as part of their marketing communications. At the same time, an increasing number of individuals are integrating podcasts into their daily information gathering routine.
It is worth tapping into this kind of behaviour. Here’s how:
Personality Marketing: Your Pet As A Secret Weapon
I known that technically an animal is not media but nevertheless when used corrrectly they are still a potential marketing channel.
It is a known fact that complete strangers will talk to each other if both are out walking the dog. Without the dog they completely ignore each other.
This behavioral thinking can be applied to your marketing. Your pet can have a dramatic affect on your marketing fortunes. If you have a cat, a dog, a mouse or a lonely goldfish there is a probably a story there somewhere and a way of using it to capture the attention of your customers.
Your first thought is that it’s all a bit amateur and unprofessional. Well, that will depend on how you approach it. And so what if it is? Your objective is to use your pet to add some vigour to your marketing. So, at times that may mean stepping out of your comfort zone.
Why Social Media Is For Business Owners
The other day I came across the clearest explanation ever about social media and how to use it to grow your business. A lot of business are exploring this area and trying to work out how to make money from using it. Some have jumped onto the bandwagon because they feel they should, others are just stumbling in the dark. Only a select few really understand its power and potential