Video Tutorial: What’s A USP?
Here’s a short video tutorial that explains a little about USPs and why you should have one.
It gives you examples of some USPs as well as the most important question to ask yourself when it comes to creating your own USP.
Let me know what you come up with?
Not a Member?
Video Tutorial: Direct Mail
Here’s a short video tutorial case study. It’s about a direct mail marketing flyer promoting whiteboard paint.
I was looking for this type of product and was about to throw the flyer in the bin when I realised it was offering something I badly wanted.
Out of professional curiosity, I couldn’t understand why the product hadn’t made itself more obvious? So, I started to look at it more closely. Here are some of the marketing mistakes I uncovered - the sort that are easy to avoid.
Maybe you won’t do the same?
Not a Member?
Lessons To Learn From Hot Dog Marketing (Video)
Sometimes it pays to look at how completely unrelated businesses market what they do. As this short video clip shows, there is a lot you can learn from the way this site markets training courses for would-be Hot Dog Cart sellers.