Many thanks for your comment. Yes it is damned hard convincing clients. I think it’s because invariably when they do a mail-shot there is an element of panic and they don’t feel they have the time to test the mailing on 250 - 500 first to see if it works. They feel more secure with large numbers.

You got a good response which kind of undermines, to them, what you and I think!

By all means use my points.

Joe

i received this very interesting piece from my good friend Dom Crotty. I must agree with all of your comments but wow is it difficult to convince clients of this at the moment. I recently did a mailer for a very old client, 10k posted with letter, voucher and small brochure, 9% had moved house yet the response from the others has been fantastic.
I would like to use some of your points if you had no objections.

Best regards

Garrett
T:353 87 259 6540

Just FYI - I asked a question following your last copywriting email and did not get an answer……

regards
Graham

Try to avoid using ‘I’ or ‘We’ although it might make you sound like a large organisation. Instead, say what your video services do for those who use them (benefits) as opposed to what they are (features). How do you help people? In the end, everyone is thinking, “What’s in it for me?”.

Hope that helps.

Joe

Thank you for continuing to send me your articles and advise, I always find them interesting and thought provoking.

My question is this: when writing general website copy (I am about to re write / re design my own website) should it be written in the first person or third person - if I remember my English correctly that means should it be me talking or someone talking about me? Bearing in mind I am a small company trying to sound ‘bigger’ than I am!

My current site is a bit of a mixture really and I wonder if there is a psychological advantage one way or the other.

Regards
Graham

Great post.