7 Tips On How To Write Effective Web Copy

Writing copy for a website is different from direct mail.  You have even less time to attract the attention of the reader. This means you have to be astute about what your reader is looking for and how you’re going to satisfy their need.

1. Don’t Forget The 1% and 8 Second Rule

Only 1% of visitors to your page will take some form of action. This means that on average only 1 out of every 100 will make a purchase, sign-up to receive something or telephone your office.

And you have only 8 seconds to convince your reader that they have arrived at the right place, after that 50% of them will go in search of something better.

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