The Essential Copywriting Questionnaire

Before you can write compelling copy, you have to spend time doing the grunt work and gathering the facts. If you take short-cuts and skip the research stage, then you increase the risk that you will miss some vital piece of information. This could be the bit that determines whether someone buys your product or not.

Immerse yourself in the product before you start to write and check you have all the relevant information. Avoid making the mistake of thinking that, because you are familiar with the product, you can write about it easily. A large part of copywriting is about following a process. The more you follow a process and stick to it, the easier and faster the exercise becomes.

My Copywriting Questionnaire is designed help you with this.

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