http://businessmarketingessentials.com Marketing essentials for ambitious small business owners. Sat, 17 Jul 2010 07:08:35 +0000 http://backend.userland.com/rss092 en Hitting The Right Note If you’re heavily into Heavy Metal, how much will you enjoy a violin recital? If Scottish dance music is your bag, how appealing would you find an evening at the opera? So, you love opera… but how would you feel if you paid a small fortune to ... http://businessmarketingessentials.com/free/article-marketing-a-musical-analogy The aim of Business Marketing Essentials is to give you great marketing information and training without pretending it will transform your life overnight.  It has the potential to... but only if you are willing to accept a little hard graft in the coming weeks and months and to change some ... http://businessmarketingessentials.com/news/marketing-tips-and-tutorials-for-the-independent-minded Time is one of the most democratic of possessions. Each week you and I have exactly the same 168 hours (1,440 minutes) as everyone else. It’s how you choose to use them that is the difference between those who accomplish a lot and those who don’t. [hidepost=1] As a business ... http://businessmarketingessentials.com/mindset/time Here's a short video tutorial that explains a little about USPs and why you should have one. It gives you examples of some USPs as well as the most important question to ask yourself when it comes to creating your own USP. Let me know what you come up with? Not a Member? http://businessmarketingessentials.com/tutorials/whatsausp This is an important article adapted by Marian Dyer, BME Copy Editor, from an article by Mark Ritson. Most senior marketers seem to be men. And yet, a fascinating article published on the Women’s Marketing Forum, claims many female marketers outperform their male counterparts. Male brains, on average, have 5% more ... http://businessmarketingessentials.com/free/womenmarketers Here's a short video tutorial case study. It's about a direct mail marketing flyer promoting whiteboard paint. I was looking for this type of product and was about to throw the flyer in the bin when I realised it was offering something I badly wanted. Out of professional curiosity, I ... http://businessmarketingessentials.com/tutorials/direct-marketing-a-case-study In the 1980s I worked in the advertising industry and, in particular, on some of the famous TV commercials for British Rail.  I have first hand experience of what brand advertising is all about and why, as a small business owner, this type of advertising is not for you. It is ... http://businessmarketingessentials.com/marketing-media/brandad Here are two case study tutorials.  They are about a direct mail marketing flyer promoting whiteboard paint. I was looking for this type of product and was about to throw the flyer in the bin when I realised it was offering something I badly wanted. Out of professional curiosity, I couldn't ... http://businessmarketingessentials.com/marketing-essentials/directmailtutorial Meet Lauren Luke. Age 27. In  2007 Lauren was an unemployed single mother with a passion for  make-up.  So she started to produce short eye make-up tutorials teaching other young women how create an Amy Winehouse or Leona Lewis look.  On 22 July, Lauren published her first eye make-up tutorial on ... http://businessmarketingessentials.com/internet-marketing/betheexpert When I worked in the film industry, I bought an option on a book to turn it into a television film. The writer agreed to also write the screenplay and we arranged a date by when he would deliver the first treatment. Weeks turned into months as I waited patiently ... http://businessmarketingessentials.com/mindset/takingaction