Article Marketing: A Musical Analogy

Hitting The Right Note

If you’re heavily into Heavy Metal, how much will you enjoy a violin recital? If Scottish dance music is your bag, how appealing would you find an evening at the opera?

So, you love opera… but how would you feel if you paid a small fortune to hear your opera idol live and s/he started belting out folk songs instead?

Music has many different styles eg classical, jazz, rock ‘n’ roll, ‘heavy metal’ and folk. Then you have a wide variety of musical instruments – piano, guitar, violin, flute, drums and pipes. There are choirs and soloists, groups and bands, duets and harmonies. You can come up with more, I’m sure. Each of these has a different ‘market’. And that’s where there’s a very significant similarity between music and marketing…

Keeping The Customer Satisfied

Famous musicians, bands, groups and singers have made their mark – and their market – by appealing to audiences who like their style and then giving them more of what they want.

And that’s what you have to do. Decide on your market and your marketing message – and then focus on delivering your message to your market. The more useful they find the information you give them, the more they will turn to you for advice and support.
When you have something for sale, they are more likely to buy from you. If you recommend a product, they will see it as a ‘must have’. Of course, this won’t happen overnight. You have to build a reputation first.

The Attractor Factor

Article Marketing is an excellent way to do this. Valid, valuable content is a sure-fire way to attract a human audience. A bonus is that search engines like this too. You can add an article resource box where you can promote your business. Use inbound links to entice people to your website (or blog).

All these techniques help to raise your profile. They’re great for anyone who wants to find out more about you. And they’ll give you credibility as an ‘expert’ in your field. The more exposure you have – providing you give useful and original information – the higher your website will rank with the search engines.

Variations on a Theme (of Pagnini…)

But it’s about more than just website ranking. You can use all that material in a variety of different formats eg newsletter, blog post, website content or an e-book. You could even break it up and use it in an autoresponder series. The only real limit is your own creativity.

In the Spotlight

Writing articles is a great way to show your individuality, to put a different perspective on whatever you write about. No-one thinks exactly the same way you do. And your view might just be the one that gives your readers the insight they need. The way to stand out from the crowd is to be original – and the best technique to adopt is to be your own inimitable self.