Personal Branding: You Are The Expert

Meet Lauren Luke. Age 27.

In  2007 Lauren was an unemployed single mother with a passion for  make-up.  So she started to produce short eye make-up tutorials teaching other young women how create an Amy Winehouse or Leona Lewis look.  On 22 July, Lauren published her first eye make-up tutorial on YouTube. It was amateur and basic - they still are - but it worked.  In a matter of months thousands of young women were following her advice and today Lauren is the 2nd most popular UK user on YouTube - some of her tutorials have up to 1 million viewings.

Lauren is the last person you would have expected to have jumped to the top of the cosmetics beauty product queue. But in just two years she has done just that. In this tutorial I talk about the mindset behind what has happened to her, the role that social media plays and why her website is so effective.

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