Hidden Wealth: Marketing PURLs

Everyone wants to try and shorten the sales cycle because often the longer the process takes the less likely your prospect is to buy from you.  A Personal URL (a.k.a. PURL) is a smart way of reducing this as it uses both off-line and on-line marketing media to its full advantage.

What is a PURL?

It’s simply a Personalised web-site (URL) that is customised to the person visiting the web page.

It is often used to further increase results with Direct Mail campaigns. So, on the direct mail piece, there is a web-site listed that encourages you to log on to the PURL. For example:  joepelissier.realmarketingresults.co.uk

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