Direct Mail: Lessons from Ideapaint (Case Study)

Here are two case study tutorials.  They are about a direct mail marketing flyer promoting whiteboard paint.

I was looking for this type of product and was about to throw the flyer in the bin when I realised it was offering something I badly wanted.

Out of professional curiosity, I couldn’t understand why the product hadn’t made itself more obvious? So, I started to look at it more closely as well as the the websites it took me to. I discovered it was full of marketing mistakes  - the sort that are easy to avoid.

That’s why watching these tutorials is important. I show you the mistakes so that you can avoid doing the same thing with your own direct marketing. Thank you Ideapaint.

Here are the tutorials:

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