Why Brand Advertising Doesn’t Work

In the 1980s I worked in the advertising industry and, in particular, on some of the famous TV commercials for British Rail.  I have first hand experience of what brand advertising is all about and why, as a small business owner, this type of advertising is not for you.

It is costly, time consuming and, above all, not very measurable.  That’s not to say that all brand advertising doesn’t work.  If you have the time and resources to approach it the correct way, it may catapult you into the stratosphere. But the chances are you are not in that league?  But that doesn’t matter - there are other profitable ways for you to advertise what you do.

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