Personality Marketing: Your Pet As A Secret Weapon

I known that technically an animal is not media but nevertheless when used corrrectly they are still a potential marketing channel.

It is a known fact that complete strangers will talk to each other if both are out walking the dog.  Without the dog they completely ignore each other.

This behavioral thinking can be applied to your marketing.  Your pet can have a dramatic affect on your marketing fortunes.  If you have a cat, a dog, a mouse or a lonely goldfish there is a probably a story there somewhere and a way of using it to capture the attention of your customers.

Your first thought is that it’s all a bit amateur and unprofessional. Well, that will depend on how you approach it.  And so what if it is?  Your objective is to use your pet to add some vigour to your marketing.  So, at times that may mean stepping out of your comfort zone.

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