Why Long Sales Copy Works

Most people don’t believe that long sales copy works.  They are convinced that if they write long copy it will bore the reader and it won’t be read.  This is a common misunderstanding and one which costs you valuable leads and sales.

You are thinking about the copy from your point of view, not from the point of view of the reader who might be interested in your product or service.

Direct mail and advertising are full of long copy examples that have delivered exceptional responses.

Copywriters such as David Ogilvy and Steve Abbot knew this, as do leading copywriters of today such as Dan Kennedy and Bill Glazer.  Here are some of the reasons why:
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The Power Of The ‘You’ Word In Copy

When communicating with visitors to your web-site, remember these two rules.

The 1% Rule - this is the tiny percentage of people who, on average, take some form of ‘action’ when visiting your web site.  By ‘action’, I mean visitors who subscribe to your newsletter, contact you about your service or directly place an order. This means that you may be losing 99 out of every hundred visitors to your site.

The 8 Second Rule - research shows that on average, 50% of visitors to a typical web-site make a decision about whether to stay on that site within 8 seconds.
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