5 Sales Letter Writing Mistakes To Avoid
The copywriter Jay Halbert wrote: “The answer to every business problem is a good sales letter”. Unfortunately, sales letter writing is often low on everyone’s list of priorities because most of us:
• Hate writing them
• Are not very good at doing them
• Don’t believe they work terribly well
As the recession settles and the New Economy dawns, it looks as if we are all going to have to get better at writing such letters. Not just one-off letters but a series of consistent letters targeted at different market sectors.