How To Find Your USP
The business you think you are in is probably different from the one your customers want you to be in. Whether you have set up a new business, or have been established for some time, it’s essential to take the time to understand in detail everything there is to know about your customer. Get to know them intimately.
This is because a lot of small business owners either fall into their business or set up because of a particular passion or interest. They don’t always know if there’s a need for their services and why. In order to find out, you need to start asking questions:
- What keeps them awake at night?
- What frustrates them the most?
- What problems do they need solving?
- What current trends are they following?
- Who else might they be talking to, if not you?
Eighty percent of your time, you are in the problem-solving business. Once you understand this, it’s much easier to position and market your services.