Video Tutorial: Direct Mail
Here’s a short video tutorial case study. It’s about a direct mail marketing flyer promoting whiteboard paint.
I was looking for this type of product and was about to throw the flyer in the bin when I realised it was offering something I badly wanted.
Out of professional curiosity, I couldn’t understand why the product hadn’t made itself more obvious? So, I started to look at it more closely. Here are some of the marketing mistakes I uncovered - the sort that are easy to avoid.
Maybe you won’t do the same?
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